For the most part web users and mobile users are remarkable animals. One’s a whale grazing on content for minutes and minutes at a time, roving about as their whims or needs take them. The other is a puma dashing at top speed after a specific target, eyes on the kill. It might seem that their nature is as simple as that – whales browse, puma’s hunt. Though with rapidly developing mobile technologies the marketer has to adapt and satisfy both, as any distinction is fading. The most common and effectively used way to deliver your content and be specific at the same time is through mobile applications. You can’t afford to ignore tech developments and miss the opportunity to reach these information hungry animals.