Coretium Media is an all-platform multidiciplined media agency with a an eventful decade of creating wonderful and inspiring creations for our customers here at our studios in the heart of Canary Wharf.
We offer a range of packages, from multimedia to exhibition marketing, SEO to corporate branding. You can view our complete collection of packages on your dedicated page here, and as an additional treat we’ll give you 15% off all orders on or before our anniversary on 10 December.
One of the greatest ways to add marketing value to your business is to attend a business exhibition. As well as gaining new leads, you get to invite your existing and potential clients to find more about your offering. For all this to happen you need to make sure you are well prepared for the event.
We can all agree that organising an exhibition is a challenging and complicated process. Therefore with the following few paragraphs we will aim to give you a few ideas on how to make the most of this powerful marketing experience and avoid some common mistakes.
The time, when companies were aiming for a single sale without caring whether customers come back, has now gone. Well, at least it should be, otherwise at some moment you might simply run out of potential new customers in your area.
Similarly to human relationships customer ones are not always easy to build as it involves lots of considerations. But you will see that it is worth it – these are relationships worth investing in.
For the most part web users and mobile users are remarkable animals. One’s a whale grazing on content for minutes and minutes at a time, roving about as their whims or needs take them. The other is a puma dashing at top speed after a specific target, eyes on the kill. It might seem that their nature is as simple as that – whales browse, puma’s hunt. Though with rapidly developing mobile technologies the marketer has to adapt and satisfy both, as any distinction is fading. The most common and effectively used way to deliver your content and be specific at the same time is through mobile applications. You can’t afford to ignore tech developments and miss the opportunity to reach these information hungry animals.
Olympic fever is still on and it has not been lost on the Coretium office – some have joined a gym, some have started running in the morning and other’s have promised to be more focused on their goals. I, on the other hand, after reading plenty of articles about the Olympics, Olympic marketing, sponsors etc just can’t ignore the resemblance of Olympic spirit to a perfect marketing strategy.
Integrated Marketing Communications (IMC) is a strategic approach to the planned management of an organisation’s communications. Even though the IMC as a marketing approach is a relatively new strategy for companies; it has developed at the speed of light. This happened mainly due to benefits it presents including higher reach, customer loyalty and communications with all stakeholders or basically everyone who is in any way connected to your company.
As every company, or brand, has not only functional but also emotional values it is vital to communicate in the same voice through all the levels of the business and try to send the same idea through all channels, and to all the people involved. Only if the voice is consistent will the mission of an organisation be completely understood running clearly and successfully. It is time for small and medium businesses to learn applying this voice to all its publicity.
If used wisely, Twitter can help your business to grow
3 years, 2 months and 1 day is the time between the first tweet and billionth tweet – and this relates only to the beginning stage of social media growth. Today’s numbers are even more impressive – can you imagine that people are sending on average 140 million tweets per day?! Judging by this statistic it might seem that all of the users should be experts of tweeting by now. But the reality is often different. Daily I stumble upon the company profiles which still implement hard sell on Twitter by treating the network as another selling platform. (See our previous article “The story of new friendship: Listening, Talking and Social Media” to find out why you shouldn’t).