5 things your company can learn from Olympic spirit

Olympic fever is still on and it has not been lost on the Coretium office – some have joined a gym, some have started running in the morning and other’s have promised to be more focused on their goals. I, on the other hand, after reading plenty of articles about the Olympics, Olympic marketing, sponsors etc just can’t ignore the resemblance of Olympic spirit to a perfect marketing strategy.

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Flyer power: 10 inspirational flyer designs

A Flyer or a single-page leaflet is still one of the most popular ways of promotion for small and medium businesses. As most of business owners will agree, this is mainly due to the wide reach and relatively low cost of this marketing communications tools. It, therefore, has led to the perception of flyers as something not worth much attention and something that can be done in a few hours, which often results in low ROI.

Remember that any marketing activity will bring in results only if it is planned and executed well. I have already proved to you my belief in print promotions in article “Print is not dead: The benefits of print promotions for start ups“, so now it is time to show you how great flyers can be. Here’s a collection of flyers which, to my mind, are a result of great creative work and understanding of customers.

Candy Party Flyer

Hush For Electronic Music Flyer

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One chance to impress

You will never get a second chance to make a first impression, so you better make it work  the first time. In the business world, the most commonly used tool to enhance (or simply create) this image is a business card. Considering that after the meeting it might be the only connection point between you and another person, there is no doubt about the importance of the business card. Nevertheless, having it is not enough – it has to be good as this little but important tool has not only a power to create, but also to destroy. This article will list essential considerations in designing a business card which will not end up in the bin.

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Beauty in the eye of the web beholder

They have always based the romantic notion of beauty being in the eye of the beholder, a way of showing that everyone has something that is beautiful about them, on somebody. With this ringing true for dating and romance it may have been time to consider how this can apply to our viewing on the internet.

Subjective beauty is everything on the web

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7 things I hate about websites

Every month an average person visits 111 domains and surfs 2,554 pages. It means that 111 websites fight for viewer’s attention and, depending on how well they do, are further divided into those who stay and those who fail. Here is a list of 7 main elements which would place you in the second group.

welcome to a bad website!

Low speed

We live in the world where people are constantly running somewhere; I am no exception. There is no way I would spend more than a minute of my time waiting for a website to load. In most cases this website would be closed and any brand would be forgotten. These days, even 400 milliseconds — literally the blink of an eye — is too long, as Google engineers have discovered Please, please don’t annoy potential customers and ensure that your website is fast enough.

Bad design

Assuming that you pass the “speed test”, design is the first thing a visitor sees on a website. If the overall look of it does not satisfy me, I will not be happy about the content either. The judgment of the design in some cases might happen on an unconsciousness level; ensure that you don’t lose your visitors simply because of messy layout, low contrast between the background and text or any similar design mistakes.

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