Understanding is everything

“Think of your own purchasing decisions, what do you do?”

One of the most important rules of business and marketing is to understand your customers, as these are the people who will support your business by purchasing products and services from you. The clearer you can explain it to them the better, as this will allow you to tailor the most effective content and encourage, not more people to read it, but the right people to make the decision to purchase.

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19 not-so-secret Twitter secrets

Twitter bird

If used wisely, Twitter can help your business to grow

3 years, 2 months and 1 day is the time between the first tweet and billionth tweet – and this relates only to the beginning stage of social media growth. Today’s numbers are even more impressive – can you imagine that people are sending on average 140 million tweets per day?! Judging by this statistic it might seem that all of the users should be experts of tweeting by now. But the reality is often different. Daily I stumble upon the company profiles which still implement hard sell on Twitter by treating the network as another selling platform. (See our previous article “The story of new friendship: Listening, Talking and Social Media” to find out why you shouldn’t).

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The story of new friendship: Talking, Listening and Social Media


Once upon a time in the Marketing Kingdom everything was ruled by Talking. Talking was dominating in all the companies and it was admired by most of the people. What a rare case it was when companies used another approach, but those brave one’s who did were lost in the noise Talking was making. Though, as the time passed, companies began to realize that Talking is not making them completely happy – it brought in earnings, but there were no growth. This realization was almost synchronized with the time when “Listening” arrived to the Kingdom and immediately gained attention of the citizens.

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When brands go to war…

innovations, success, future, technology

It is not a secret that Apple and Samsung are currently fighting battles all over the world in a bid to rule the digital world as tablet king, however can these fights do more harm than good? Asking when a brand should fight the competition on the shelves and not the courts is the subject of this blog, and where the tally currently stands.

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One chance to impress

You will never get a second chance to make a first impression, so you better make it work  the first time. In the business world, the most commonly used tool to enhance (or simply create) this image is a business card. Considering that after the meeting it might be the only connection point between you and another person, there is no doubt about the importance of the business card. Nevertheless, having it is not enough – it has to be good as this little but important tool has not only a power to create, but also to destroy. This article will list essential considerations in designing a business card which will not end up in the bin.

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Beauty in the eye of the web beholder

They have always based the romantic notion of beauty being in the eye of the beholder, a way of showing that everyone has something that is beautiful about them, on somebody. With this ringing true for dating and romance it may have been time to consider how this can apply to our viewing on the internet.

Subjective beauty is everything on the web

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7 things I hate about websites

Every month an average person visits 111 domains and surfs 2,554 pages. It means that 111 websites fight for viewer’s attention and, depending on how well they do, are further divided into those who stay and those who fail. Here is a list of 7 main elements which would place you in the second group.

welcome to a bad website!

Low speed

We live in the world where people are constantly running somewhere; I am no exception. There is no way I would spend more than a minute of my time waiting for a website to load. In most cases this website would be closed and any brand would be forgotten. These days, even 400 milliseconds — literally the blink of an eye — is too long, as Google engineers have discovered Please, please don’t annoy potential customers and ensure that your website is fast enough.

Bad design

Assuming that you pass the “speed test”, design is the first thing a visitor sees on a website. If the overall look of it does not satisfy me, I will not be happy about the content either. The judgment of the design in some cases might happen on an unconsciousness level; ensure that you don’t lose your visitors simply because of messy layout, low contrast between the background and text or any similar design mistakes.

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