One of the greatest ways to add marketing value to your business is to attend a business exhibition. As well as gaining new leads, you get to invite your existing and potential clients to find more about your offering. For all this to happen you need to make sure you are well prepared for the event.
We can all agree that organising an exhibition is a challenging and complicated process. Therefore with the following few paragraphs we will aim to give you a few ideas on how to make the most of this powerful marketing experience and avoid some common mistakes.
1. Choose an exhibition which targets your audience. Attending an exhibition just because is handy or because your competitors are attending is not good enough reason.
2. Refine your presence and make it relevant to the visitors at this specific exhibition. Hopefully you spent time targeting the exhibition that will bring you the right audience. Keep targeting, it works! Make you presence irresistible by communicating clearly to your audience with specific marketing material; there is no point in throwing up a generic poster or pop-up stand. Provide an immaculate and professional marketing literature, which will reflect you professionalism and passion for customer service.
3. Follow up the leads you have gained! Do not make the mistake to leave the contacts gained in getting old in a file. You have to chase them up, and quickly. Collecting leads details was the first step on the ladder; now create a follow-up path. We would recommend creating a landing page on your website and a detailed booklet with all information your potential customers need to know before committing to you.
4. Don’t forget to follow-up online leads won during the exhibition. Getting leads and followers on Twitter and Facebook during the exhibition might be easy, but the tricky part is following them up later on; talk to them, Interact and get feed back from them whenever possible. If you didn’t manage to get their details on the exhibition, perhaps you should invite them to submit a contact form or a tag on your Facebook page. If you are not a webmaster, check out Coretium Media web development services. Once got that, you know what to do next.
We can help you maximise your presence with professionally designed and perfectly executed promotional products such as posters, leaflets, brochures, business cards and goodie bags. We create stunning marketing materials, so your guests will be proud to carry it down the street and advertise your brand. The advanced technologies we use allow us to create superior digital printing material with sophisticated attention capture elements, embossed effects and more.