7 things I hate about websites

Every month an average person visits 111 domains and surfs 2,554 pages. It means that 111 websites fight for viewer’s attention and, depending on how well they do, are further divided into those who stay and those who fail. Here is a list of 7 main elements which would place you in the second group.

welcome to a bad website!

Low speed

We live in the world where people are constantly running somewhere; I am no exception. There is no way I would spend more than a minute of my time waiting for a website to load. In most cases this website would be closed and any brand would be forgotten. These days, even 400 milliseconds — literally the blink of an eye — is too long, as Google engineers have discovered Please, please don’t annoy potential customers and ensure that your website is fast enough.

Bad design

Assuming that you pass the “speed test”, design is the first thing a visitor sees on a website. If the overall look of it does not satisfy me, I will not be happy about the content either. The judgment of the design in some cases might happen on an unconsciousness level; ensure that you don’t lose your visitors simply because of messy layout, low contrast between the background and text or any similar design mistakes.

Illogical navigation

In order to be a good website it has to have a good navigation or basically be logically structured. Make sure that viewer’s journey is pleasant instead of encountering dead-ends at every corner. Check if all main pages are easily accessible as well, a good tip, always provide an option to go to the homepage. Even if seemingly everything is operating great – test it before general launch! Obviously the testing has to be done by someone who hasn’t seen the website before.

Irrelevant content

If the domain name of your page is, for example, foodshop.com, then I expect to see something related to the food retail! Internet is so called pull medium, which means that viewers visit the webpage because of the information they are looking for. Keep your promises and readers will be happy. Lately, the mistake of confusing content is made because of the attempt to generate more traffic to your website (by the use of search engine friendly keywords). This, of course, is great, but you can forget what the purpose of your website is.

Lack of consistency

By consistency I mean style (or absence of it) which is sometimes confused with design, even though design is just a little part of it. Each is different for a person – style is as much about personality, as clothing is about showing it. The balance between the personality (content and voice) and clothing (design) is what makes a good person!

Lack of contact

Obviously, the website in most cases is created to showcase how good you are in one or another sector. Even if all of the webpage is made for this purpose; don’t forget to give a chance for a potential customers to get in touch with you. As in today’s marketplace two-way communication is a priority, it is unlikely that anyone has a page without any contact details at all. Apart from that you should attempt to increase the number of touch points to grow credibility as a result.

Obsolescence

Statistics show that mobile market is now larger than the PC market. Furthermore, almost 50% of UK internet users go online via a mobile phone data connection. Don’t want to lose 50% of your visitors? Make your website mobile friendly or create an app. Nothing annoys me more than surfing the internet and coming across the website which has to be zoomed 5 times for a proper view.

Keep in mind that these are 7 things that annoy me and your list might be completely different! Feel free to share yours.

This post was written by Diana Lauska at Coretium

References:

http://www.ecallis.com/mobile_info/

http://www.plexical.com/blog/wp-content/uploads/2011/09/mobile-first-mobile-only.png

http://www.marketingcharts.com/interactive/average-american-surfed-2554-pages-in-march-8743

http://www.nytimes.com/2012/03/01/technology/impatient-web-users-flee-slow-loading-sites.html?_r=1&pagewanted=all

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3 thoughts on “7 things I hate about websites

  1. I am not sure where you are getting your information, but good topic. I needs to spend some time learning much more or understanding more. Thanks for wonderful info I was looking for this 7 things I hate about websites | Coretium Media Blog for my mission.

  2. Its really a great and helpful piece of information. I am happy that you just shared this helpful information with us. Please keep us up to date like this. Thanks for sharing.

  3. Thanks for the information and your constant focus on website DOs and DON’Ts. There are never enough reminders about what is good and bad about website design.

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