Coretium Media is an all-platform multidiciplined media agency with a an eventful decade of creating wonderful and inspiring creations for our customers here at our studios in the heart of Canary Wharf.
We offer a range of packages, from multimedia to exhibition marketing, SEO to corporate branding. You can view our complete collection of packages on your dedicated page here, and as an additional treat we’ll give you 15% off all orders on or before our anniversary on 10 December.
One of the greatest ways to add marketing value to your business is to attend a business exhibition. As well as gaining new leads, you get to invite your existing and potential clients to find more about your offering. For all this to happen you need to make sure you are well prepared for the event.
We can all agree that organising an exhibition is a challenging and complicated process. Therefore with the following few paragraphs we will aim to give you a few ideas on how to make the most of this powerful marketing experience and avoid some common mistakes.
The time, when companies were aiming for a single sale without caring whether customers come back, has now gone. Well, at least it should be, otherwise at some moment you might simply run out of potential new customers in your area.
Similarly to human relationships customer ones are not always easy to build as it involves lots of considerations. But you will see that it is worth it – these are relationships worth investing in.
For the most part web users and mobile users are remarkable animals. One’s a whale grazing on content for minutes and minutes at a time, roving about as their whims or needs take them. The other is a puma dashing at top speed after a specific target, eyes on the kill. It might seem that their nature is as simple as that – whales browse, puma’s hunt. Though with rapidly developing mobile technologies the marketer has to adapt and satisfy both, as any distinction is fading. The most common and effectively used way to deliver your content and be specific at the same time is through mobile applications. You can’t afford to ignore tech developments and miss the opportunity to reach these information hungry animals.
Olympic fever is still on and it has not been lost on the Coretium office – some have joined a gym, some have started running in the morning and other’s have promised to be more focused on their goals. I, on the other hand, after reading plenty of articles about the Olympics, Olympic marketing, sponsors etc just can’t ignore the resemblance of Olympic spirit to a perfect marketing strategy.
A Flyer or a single-page leaflet is still one of the most popular ways of promotion for small and medium businesses. As most of business owners will agree, this is mainly due to the wide reach and relatively low cost of this marketing communications tools. It, therefore, has led to the perception of flyers as something not worth much attention and something that can be done in a few hours, which often results in low ROI.
Remember that any marketing activity will bring in results only if it is planned and executed well. I have already proved to you my belief in print promotions in article “Print is not dead: The benefits of print promotions for start ups“, so now it is time to show you how great flyers can be. Here’s a collection of flyers which, to my mind, are a result of great creative work and understanding of customers.
Integrated Marketing Communications (IMC) is a strategic approach to the planned management of an organisation’s communications. Even though the IMC as a marketing approach is a relatively new strategy for companies; it has developed at the speed of light. This happened mainly due to benefits it presents including higher reach, customer loyalty and communications with all stakeholders or basically everyone who is in any way connected to your company.
As every company, or brand, has not only functional but also emotional values it is vital to communicate in the same voice through all the levels of the business and try to send the same idea through all channels, and to all the people involved. Only if the voice is consistent will the mission of an organisation be completely understood running clearly and successfully. It is time for small and medium businesses to learn applying this voice to all its publicity.